Título | PortrAIt (3) |
Agencia | TBWA\ITALIA |
Campaña | PortrAIts |
Anunciante | AISM (The Italian Multiple Sclerosis Society) |
Marca | AISM (The Italian Multiple Sclerosis Society) |
Fecha de primera difusión/publicación | 2023 / 5 |
Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
Sinopsis | More than 140000 people in Italy suffer from multiple sclerosis. No one can truly understand them, because the symptoms of MS are often invisible to the human eye. On National Multiple Sclerosis Week, AISM has finally made them visible, with the help of artificial intelligence. Millions of people finally saw what was once unseen, an essential step in changing the future of those affected by MS. |
Medio | Interactivo |
Responsable de la creación | Mirco Pagano |
Director creativo | Vittoria Apicella |
Director creativo | Frank Guarini |
Responsable de conceptos / redactor | Alessandro Monti |
Director artístico | Matteo Segat |
Director artístico | Maurilia Piazza |
Responsable de conceptos / redactor | Laura Francesca Trippa |
Diseñador gráfico | Manuel Montefuscoli |
Director de cuentas | Elisa Schneider |
Responsable de cuentas de agencia | Mattia Deriu |
Event producer | Fabio Bellifemmine |
Director de proyectos | Federica Lorenzon |