| Título | The Calendar 1 |
| Agencia | McCann London |
| Campaña | The Calendar |
| Anunciante | Ethos travel |
| Marca | Ethos travel |
| Posted | Noviembre 2016 |
| Sector Empresarial | Agencias de viajes, mayoristas |
| Sinopsis | January is a busy month. For travel companies’ communications and anyone having to face the classical post-holiday workload. So, to cut through, on the first payday of 2016 we launched a print campaign comprising 5 executions tapping into these post-holiday frustrations. We created a new typography made of calendar invitations. The objective was to stay true to the look of actual calendars, look familiar, and be as legible as possible. The overloaded calendars communicated our message, manipulated to spell out words expressing that feeling a stuffed schedule can often provoke, such as ‘FML’ - screaming it’s time to get away. |
| Problema | Ethos Travel create tailor made tours, bespoke itineraries and once in a lifetime experiences. |
| Medio | Exterior |
| Responsable de la creación | Rob Doubal |
| Responsable de la creación | Laurence Thomson |
| Director creativo | Jean-Laurent Py |
| Director creativo | Sébastien Boutebel |
| Responsable de conceptos / redactor | Jean-Laurent Py |
| Responsable de conceptos / redactor | Jess Mallett |
| Responsable de conceptos / redactor | Mike Oughton |
| Director artístico | Sébastien Boutebel |
| Director artístico | Michael Thomason |
| Diseñador | Carl Warren |
| Diseñador | Michael Thomason |
| Diseñador | Colin Lee |
| Diseñador | Tristan Dunk |
| Supervisor de arte | Michael Thomason |
| Director de proyectos | Metz Fasano |
| Creative Producer | Sarah-Louise van Uden |
| Director de cuentas | AJ Coyne |
| Responsable de cuentas de agencia | Charlotte Habin |
| Ejecutivo de cuentas | Charlotte Walters |
| Print Producer | Liam White |
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