Título | National Days |
Título (Lengua original) | L'immeuble (en) |
Agencia | BABEL |
Campaña | National Days |
Anunciante | Red Cross |
Marca | Croix Rouge Française |
Fecha de primera difusión/publicación | 2021 / 5 |
Sector Empresarial | Derechos Humanos |
Lema | We act everywhere in the world. As below your window. |
Sinopsis | The National Days is a week of collection organized everywhere in France at the same time, by the local units of the French Red Cross. As it represents 30% of the annual budget of every unit, it was very important to remind the meaning of these days. If the Red Cross is famous for its national and international actions, intervening in global crisis', local actions are less known. With this campaign, we had to make it clear that when you give in your neighborhood, you help people in the neighborhood. |
Medio | Interactivo |
Duración | |
Producción | Badass |
Producción de sonido | OCTOPUS PRODUCTIONS |
Director creativo | Jean-Laurent Py |
Director artístico | Sebastien Lafaye |
Responsable de conceptos / redactor | Charles-Henry Joyaut |
Realización | Original Kids |
Head of TV | Jeanne Halfon |
Director de fotografía | Patrick Duroux |
TV Production | Oriana Berzig |