RSEQ - "Don't start smoking (boy)"

hoffman

hoffman Montreal, Canadá

1044

Título	Don't start smoking (boy)
Agencia	hoffman
Campaña	Don't start smoking
Anunciante	Réseau du sport étudiant du Québec
Marca	RSEQ
Fecha de primera difusión/publicación	2021 / 5
Sector Empresarial	Concienciación social sobre drogas / alcohol / tabaco
Lema	Don't start smoking
Sinopsis	The smoking prevention campaign was produced for the Réseau du sport étudiant du Québec. The media campaign aimed to convince kids 11 to 15 years old to not smoke. The project revealed the harmful effects and awakened a critical sense when dealing with tobacco products in an effort to transform a social norm. The best way to not smoke is to never start. In focus groups, young people told us that they want to be exposed to the real consequences in order to make up their own minds. It was on that premise that we decided to give the campaign a very direct tone.
Medio	Interactivo
Duración	15 seconds
Más información	https://commencepasafumer.ca/en
Responsable de conceptos / redactor	Étienne Bastien
Director creativo	Patrick Béland
Director artístico	Thomas Li Vigni
Producción	One Chuck Production
Productor	Marie-Luce Lessard
Director de fotografía	Charles Trinque