Título | Noble Boy Package Design |
Agencia | Sick Dog Wolf Man |
Campaña | Noble Boy Package Design |
Anunciante | Noble Boy |
Marca | Noble Boy |
Fecha de primera difusión/publicación | 2018 |
Sector Empresarial | Cervezas, sidras, cervezas ligeras |
Filosofía | Born over a beer in a front bar, Noble Boy is what happens when a bunch of good mates come up with an even better idea. A beer that’s all about brewing good and doing good. Noble Boy is an easy going, easy drinking beer that anyone can enjoy, and that helps where it can. To bring this Fitzroy born and Melbourne raised beer to life, we were briefed to create the brand from mark to can design, to packaging and personality. Noble Boy was born to be enjoyed by all. To exclude none, and be noble to all. Our task was to create a product that removed all the preconceived ideas of what a label needs to be, and make a different kind of statement on shelf. Forgoing the avenues of heritage and cool that most beers tend to play in, the design was crafted in the spirit of bold simplicity. Bold blue paneling acts as a banner that anyone is welcome to fly, teamed with the brand’s simple crown inspired mark acting as a stamp of virtue. |
Medio | Packaging, marcas y diseño |
Marketing Director | Vedran Sabic |
Business Director | Jarrick Lay |
Director creativo | James Orr |
Director creativo | Elle Bullen |
Design Director | Jake Turnbull |