| Título | Dance Fight |
| Agencia | Droga5 |
| Campaña | Better than you think |
| Anunciante | Kepak |
| Marca | Rustlers |
| Fecha de primera difusión/publicación | 2020 / 10 |
| Sector Empresarial | Comida |
| Sinopsis | ‘Better than you think’ has been designed to challenge misperceptions of the brand in a fun, self-aware way. Landing the message that Rustlers burgers are made with 100% British and Irish beef. The creative work plays off people's expectations and subverts them in surprisingly funny and rewarding ways. The campaign consists of two comedic films directed by award-winning director Jeff Low. In ‘Little Red Riding Hood’ when Red sees her grandmother is now a wolf, you naturally think this will end badly, but in fact, they have an amazing time together. Similarly, in ‘Fight’ you expect the scenario to result in a violent high school brawl, but instead the conflict is resolved in a more favourable manner. |
| Medio | Integrated Media/360 Activation |
| Duración | |
| Productora | Biscuit Filmworks UK |
| Sonido | String and Tins |
| Música | Audio Network |
| Responsable de la creación | David Kolbusz |
| Director creativo | Dave Wigglesworth |
| Director creativo | Ed Redgrave |
| Miembro del equipo creativo | Sara Sutherland |
| Miembro del equipo creativo | Philippa Baines |
| Miembro del equipo creativo | Melina Filippidou |
| Miembro del equipo creativo | Ash Hamilton |
| Lead Designer | Stephanie McArdle |
| Diseñador | Julia Kuisma |
| Motion Designer | John Beechey |
| Studio Director | Tim Larke |
| Group Account Director | Jonny Tennant-Price |
| Director de cuentas | Georgie Bowie |
| Strategist | Guy Reason |
| Realizador | Jeff Low |
| Productor | Peter Montgomery |
| Managing Director/ Executive Producer | Rupert Reynolds-Maclean |
| Productor | Jeff McDougall |
| Director de fotografía | Igor Jadue Lillo |
| Jefe de decorados | Caitlin Byrnes |
| Hair and Makeup | Andrea Blunt |
| Costume | Alecia Ebbels |
| Montaje | Work London |
| Montador | Saam Hodivala |
| Post-production Producer | BEN TOMLIN |
| Postproducción | The Mill London |
| 2D Lead | Dan Adams |
| Colorista | Alex Gregory |
| Post-production Producer | Nicola Simmons |
| Sound Designer | Adam Smyth |
| Productor de sonido | Charlie Howard |
| Compositor de música | Jeff Low |
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