Millward Brown - "Muslim"

VML Brazil

VML Brazil São Paulo, Brasil

5690

Marca: Millward Brown
País: Brasil

Anunciante: Millward Brown

Título	Muslim
Agencia	VML Brazil
Campaña	Ethnicity
Anunciante	Millward Brown
Marca	Millward Brown
Fecha de primera difusión/publicación	2011 / 5
Sector Empresarial	Asesoria, compañias de consultores y expertos
Lema	Ethnicity
Filosofía	Campaign signed by Y&R agency shows how is possible, using surveys, to clear doubts and understand controversial topics Any topic, even the toughest to deal with or to understand, can be translated and explained using a graphic. This is the concept that guides the new ad campaign created by Young & Rubicam for the Millward Brown Brazil’s Survey Institute. The action named “Ethnicity” has three press ads – “Muslin”, “Jewish” e “African” – and uses clean and sharp language to bring a new vision about controversial topics and highlight the importance of the studies of the advertiser, in order to break some preconceived ideas. The first ad transforms a muslim veil into a graphic which makes it clear that one should not generalize on the Islam religion followers. The ad “Jewish” shows a kipa as a graphic and compares the proportion between the palestian territories and the jew ones in 1916 and today. The last of the series shows a typical African girl wearing a round earring similar to a pie chart, mostly blue, with a tiny red slice. Beside it, the subtitles explain: the red slice corresponds to the number of men who believe on sex relations with a virgin can cure an HIV positive. The blue part corresponds to the vast majority that doesn’t believe it. The green color, which is not in the earring corresponds to men who have healed from AIDS after having sex relations with a virgin: in other words, none. All the ads show the campaign’s signature “A graphic says it all. Millward Brown”.
Medio	Publicidad en revistas
Supervisor de clientes	Aurora Yasuda
Productor de la agencia	Monica Beretta
Planificador de cuentas	César Ortiz
Planificador de cuentas	David Laloum
Director de cuentas	Sylvia Panico
Fotógrafo	Allard
Director ejecutivo de creación	Ruy Branquinho
Director creativo	Sergio Fonseca
Director creativo	Flavio Casarotti
Responsable de conceptos / redactor	Laura Esteves
Director artístico	Daniel Salles