Título | Half Fans |
Agencia | Leo Burnett Colombia |
Campaña | Half Fans |
Anunciante | AB Inbev |
Marca | Aguila |
Posted | Diciembre 2020 |
Sector Empresarial | Cervezas, sidras, cervezas ligeras |
Sinopsis | In Colombia as in most parts of the world, fans does not support female football leagues as they do with the male teams, even when they played for the same team. Thats why we, as the official sponsor of whole football in Colombia, remove half of the current league champion badge in an official league match, and when fans were talking, the female team came up to play their match with the other half, creating a complete movement to support them equally. |
Medio | Case Study |
Chief Executive Officer (CEO) | Olga Lucía Villegas |
Responsable de la creación | Mauricio Sarmiento |
Director creativo | Andrés Restrepo "Lama |
Director creativo | Juan Romero "Tiko |
Director artístico | Lina Herrera |
Director artístico | Andrés Matiz |
Responsable de conceptos / redactor | Álvaro Gamboa |
Director de cuentas | Andrés Llano |
Ejecutivo de cuentas | Alejandra Gomez |
Productor de la agencia | Ricardo Ayala |