Mauricio Sarmiento
Vice President Creative at Leo Burnett Colombia
Bogotá, Colombia
TítuloHalf Fans
Agencia
Campaña Half Fans
Anunciante AB Inbev
Marca Aguila
PostedDiciembre 2020
Sector Empresarial Cervezas, sidras, cervezas ligeras
Sinopsis In Colombia as in most parts of the world, fans does not support female football leagues as they do with the male teams, even when they played for the same team. Thats why we, as the official sponsor of whole football in Colombia, remove half of the current league champion badge in an official league match, and when fans were talking, the female team came up to play their match with the other half, creating a complete movement to support them equally.
Medio Case Study
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