| Título | Martin Luther King |
| Agencia | Ogilvy South Africa |
| Campaña | Eyes |
| Anunciante | Bookdealers |
| Marca | Bookdealers |
| Fecha de primera difusión/publicación | 2011 / 5 |
| Sector Empresarial | Otros |
| Lema | Biographies |
| Filosofía | In order to drive customers to books that they may not have considered before, Bookdealers created in-store posters to promote specific sections – like this one for Biographies. It shows that reading a biography is like being inside someone else’s head, looking at the world through their eyes. |
| Medio | Cartel |
| Comprador de arte | Mare Hofmeyr |
| Retocador | Ryan Greig |
| Stock photography | Corbis Images/Great Stock |
| Fotógrafo | David Prior |
| Director artístico | Marion Bryan |
| Responsable de conceptos / redactor | Gary du Toit |
| Director creativo | Mike Martin |
| Director creativo | bridget johnson |
| Director ejecutivo de creación | Fran Luckin |
| Stock Photography | Yousuf Karsh, Camera Press London |
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