| Título | The Interactive Coal-Gate |
| Agencia |
BBDO Düsseldorf GmbH
|
| Campaña |
The Interactive Coal-Gate
|
| Anunciante |
BBDO
|
| Marca |
BBDO
|
| Posted | Julio 2011 |
| Sector Empresarial | Organización de actos y ferias
|
| Filosofía | The stand should inspire a demanding design audience and include the exhibition site – the closed coal mine “Zeche Zollverein”, that belongs to the UNESCO world cultural heritage. Furthermore it needs to reflect the topic ‘communication‘ adequately, and build bridges from the past to the present and the future, as well as informing about BBDO’s outstanding quality in the design of corporate and product brands. |
| Resultado | 900 guests and 35 journalists joined the ceremony; more than 9,700 visitors saw the exhibition. National dailies, special interest and regional media reported. They had a print run of approx. 3,139,507 copies. |
| Medio |
Packaging, marcas y diseño
|
| Responsable de la creación |
Christian Mommertz
|
| Responsable de la creación |
Wolfgang Schneider
|
| Director ejecutivo de creación |
Carsten Bolk
|
| Director artístico |
Achim Metzdorf
|
| Responsable de conceptos / redactor |
Isabel Campagna
|
