Smart - "Guess the Car - The blind test"

BBDO Berlin

BBDO Berlin Berlin, Alemania

17794

Título	Guess the Car - The blind test
Agencia	BBDO Berlin
Campaña	Guess the car - The blind test
Anunciante	Daimler AG
Marca	Smart
Fecha de primera difusión/publicación	2014 / 5
Producto	Fortwo
Sector Empresarial	Automóviles compactos y pequeños
Lema	Small outside. Big inside
Sinopsis	The smart fortwo has a spacious interior – despite its compact length of only 2,69 m. This has been proven in a blind test BBDO Berlin carried out in the city centre of Hamburg. Clueless pedestrians were asked to guess the car they were seated in – in the dark black box. The results speak for themselves: the test persons, unable to see inside the black box, believed they sat in a much larger car – and were surprised after the lights went on. The blind test “Guess the car” demonstrates that the smart fortwo isn’t only unbeatable in inner city traffic and parking, but also offers a huge and comfortable interior in spite of its small size. The spectacular action was filmed with special infrared cameras.
Medio	Web Film
Duración	96 seconds
Director de publicidad	Michael Schaller
Director de publicidad	Markus Zeller
Miembro del equipo creativo	Jan Harbeck
Miembro del equipo creativo	Lukas Liske
Miembro del equipo creativo	Daniel Schweinzer
Miembro del equipo creativo	Ton Hollander
Realizador	Daniel Schmidt
Productora	Markenfilm Crossing GmbH