Trevor Webb/Sarah Clift
Responsable de conceptos / redactor at Leo Burnett
London, Reino Unido
TítuloHappy Box
Agencia
Campaña Happy Box
Anunciante McDonald's
Marca McDonald's
Fecha de primera difusión/publicación 2011 / 7
Sector Empresarial Comida
Filosofía The TV advertisement, known as ‘Happy Box’ features larger than life Happy Meal boxes in unexpected locations, used as a metaphorical celebration of the joy that the Happy Meal experience offers up to kids, and parents alike. Each box takes on a different guise throughout the commercial – a reflective box that unexpectedly spurts water; a red, furry cuddly box that vibrates when touched; a paint-me box; an inflatable spaghetti strand box which acts as a maze for kids to play hide & seek in. 
Medio Televisión y Cine
Música / sonido
Productora
Productora
Realizador
Planificador de cuentas
Other OMD
Planificador de cuentas
Director creativo
Director artístico
Responsable de conceptos / redactor
Director ejecutivo de creación
Montador

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