Título | Happy Box |
Agencia | Leo Burnett |
Campaña | Happy Box |
Anunciante | McDonald's |
Marca | McDonald's |
Fecha de primera difusión/publicación | 2011 / 7 |
Sector Empresarial | Comida |
Filosofía | The TV advertisement, known as ‘Happy Box’ features larger than life Happy Meal boxes in unexpected locations, used as a metaphorical celebration of the joy that the Happy Meal experience offers up to kids, and parents alike. Each box takes on a different guise throughout the commercial – a reflective box that unexpectedly spurts water; a red, furry cuddly box that vibrates when touched; a paint-me box; an inflatable spaghetti strand box which acts as a maze for kids to play hide & seek in. |
Medio | Televisión y Cine |
Música / sonido | Wave Studios |
Productora | Moxie Pictures LDN |
Productora | MPC LDN |
Realizador | Neil Gorringe |
Planificador de cuentas | Ben Fox |
Other | OMD |
Planificador de cuentas | Matthew Watts |
Director creativo | Tony Malcom/Guy Moore |
Director artístico | Trevor Webb/Sarah Clift |
Responsable de conceptos / redactor | Trevor Webb/Sarah Clift |
Director ejecutivo de creación | Mark Tutssel |
Montador | James Rosen |