| Título | Up |
| Agencia | Wieden+Kennedy |
| Campaña | Up |
| Anunciante | Honda Motor Co., Ltd. |
| Marca | Honda Civic |
| Fecha de primera difusión/publicación | 2017 / 2 |
| Sector Empresarial | Automotor |
| Sinopsis | Imogen Horrocks, a Team GB climber, stars in the ad as she leaps from the safety of a ladder to conquer a giant clay mountain. When she finally reaches the top, the protagonist discovers the new Honda Civic. Her ascent represents the car-maker’s own engineering feat and the challenges of bringing an idea to life. |
| Medio | Televisión |
| Duración | |
| VFX Company | MPC LDN |
| Música | SIREN |
| Empresa de creación sonora | Factory Studios |
| New Business Lead | Sandra Hugues |
| Director creativo | Scott Dungate |
| Responsable de conceptos / redactor | Jason Scott |
| Director artístico | Joris Philippart |
| Diseñador | Simon Elvins |
| Director ejecutivo de creación | Tony Davidson |
| Director ejecutivo de creación | Lain Tait |
| Productor ejecutivo agencia | James Guy |
| Group Account Director | Nick Owen |
| Director de cuentas | James McHoull |
| Responsable de cuentas de agencia | Olivia Amato-Pace |
| Group Planning Director | Matt Walters |
| Agency TV Producer | Michelle Brough |
| Agency TV Producer | Samara Zagnoiev |
| Print Producer | Mark D’abreo |
| Print Producer | Rebecca Herbert |
| Productora | Colonel Blimp |
| Productor ejecutivo | Paul Weston |
| Realizador | Pedro Martin-Calero |
| Productor | Dougal Meese |
| Director de fotografía | Eric Gautier |
| Editorial | Speade |
| Montador | Sacha Szwarc |
| Lead VFX | Bill McNamara |
| VFX Producer | Sophie Hogg |
| 3D Lead Artist | Mike Little |
| 2D Lead | Iain Murray |
| Colorista | George K |
| Music Producer | Sian Rogers |
| Sound Designer | Anthony Moore |
| Sound Designer | Neil Johnson |
| Sound Designer | Jack Hallett |
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