AA Insurance - "Home Insurance"

DDB Group Aotearoa

DDB Group Aotearoa Auckland, Nueva Zelanda

7749

Marca: AA Insurance
País: Nueva Zelanda

Anunciante: AA Insurance Limited

Título	Home Insurance
Agencia	DDB Group Aotearoa
Campaña	Live a little freer
Anunciante	AA Insurance Limited
Marca	AA Insurance
Fecha de primera difusión/publicación	2018 / 8
Sector Empresarial	Seguros
Filosofía	AA Insurance has launched a new brand campaign via DDB New Zealand called 'Live a Little Freer'. DDB has brought the story to life by following the journey of three characters who embody freedom, confident in the knowledge they are protected with AA Insurance. A loveable superhero kid, an older gentleman, and a woman in her car are portrayed as carefree, as life's dramas play out around them. AA Insurance head of marketing and distribution, Richard Park, says the campaign embraces the brand's personality and dedication to customer satisfaction. The integrated campaign will roll out in TV, cinema, digital, social media and radio.
Medio	Televisión y Cine
Duración	30 seconds
Head of Marketing Communications	Richard Park
Director creativo	Ben Pegler
Director ejecutivo de creación	Shane Bradnick
Responsable de la creación	Damon Stapleton
Productor ejecutivo	Judy Thompson
Planner	Anna Gunnell
Media Services	Thinza Mon
Responsable de conceptos / redactor	Veronica Copesake
Director artístico	Julia Ferrier
Business Director	Lucy Paykel
Business Director	Clare Van Tiel
Planning Director	Rupert Price
Lead Business Partner	Kate Lines
Sound Mix and Design	Craig Matuschka
Sound Mix and Design	Liquid Studios
TV Producer	Samantha Royal
Production Company	FINCH
Productor ejecutivo	Karen Bryson
Director	The Bobbsey Twins From Homicide
Director de fotografía	Zoë White
Producer	Rebekah 'Bex' Kelly
Offline Editor	Tim Mauger
Colourist	Jean-Clément Soret
Online Editor	Stuart Bedford
Online Editor	Jonte Wendt
Music Licensing	Jonathan Mihaljevich, Franklin Rd.