| Título | Fire |
| Agencia |
LMO Advertising
|
| Campaña |
Citizen Soldiers
|
| Anunciante |
Army National Guard
|
| Marca |
National Guard
|
| Fecha de primera difusión/publicación |
2011 / 8
|
| Sector Empresarial | Gobierno y otras instituciones
|
| Lema | I remember the moment. |
| Filosofía | Mikael Salomon of bi-coastal Original has directed a new, national advertising campaign for the Army National Guard and Washington D.C. agency LM&O highlighting the Guard’s role in aiding victims of natural disasters. A continuance of LM&O’s groundbreaking “Citizen Soldier” campaign, the three spots feature spectacular reenactments depicting Guardsmen (played by actual members of the Guard) saving lives in the aftermaths of a hurricane, a tornado and a forest fire. |
| Problema | Reenact a forest fire rescue. |
| Resultado | The forest fire was created through practical means and visual effects. Salomon shot the background environments with Guardsmen and talent playing victims; the fire itself was added during post. |
| Medio |
Televisión
|
| Mercado | Estados Unidos |
| Postproducción |
Foundation
|
| Montador |
Jonathan Del Gatto
|
| Productor ejecutivo |
Marc Lasko
|
| Realizador |
Mikael Salomon
|
| Productora |
Original
|
| Productor de la agencia |
Jack Noone
|
| Ejecutivo de cuentas |
Jordan Rix
|
| Ejecutivo de cuentas |
Mariam Djavadi
|
| Director creativo adjunto |
Jeff Wright
|
| Director creativo adjunto |
Adam Chism
|
| Director de cuentas |
Jessica Boyle
|
| Director creativo |
Dave Marinaccio
|