Título | Arctic Hare |
Agencia | Ogilvy South Africa |
Campaña | White Roofs |
Anunciante | Greenpeace |
Marca | Greenpeace |
Posted | Septiembre 2011 |
Sector Empresarial | Cuestiones medioambientales |
Sinopsis | “White is the new green. Simply painting your roof white reflects the sun’s rays, which helps cool down the environment. in the fight against global warming, one degree cooler in our cities equates to three degrees cooler at the poles. Which means a better chance of survival for animals like the Arctic Fox, whose home is melting at a rapid rate.” |
Medio | Prensa y publicaciones |
Director ejecutivo de creación | Fran Luckin |
Director creativo | Mike Martin |
Director artístico | Marianne van Onselen |
Responsable de conceptos / redactor | Stephanie Van Niekerk |
Retocador | Paul Vermeulen |
Retocador | Mike Lewis |