| Título | Lucy (Case Study) |
| Agencia | Saatchi & Saatchi |
| Campaña | Lucy |
| Anunciante | ELMSTA 3000 HORROR FEST |
| Marca | ELMSTA 3000 HORROR FEST |
| Posted | Septiembre 2015 |
| Sector Empresarial | Ferias, eventos y festivales |
| Sinopsis | Motivated by coming up with a novel way of encouraging RSVPs to Swedish Horror Fest ELMSTA 3000, Saatchi & Saatchi Stockholm placed a small ad in the classified section of a local newspaper. The seemingly innocent ad had a satanic twist and went viral. |
| Problema | "Motivated by coming up with a novel way of encouraging RSVPs to Swedish Horror Fest ELMSTA 3000, Saatchi & Saatchi Stockholm placed a small ad in the classified section of a local newspaper. The seemingly innocent ad had a satanic twist and went viral." |
| Medio | Case Study |
| Duración | |
| Responsable de conceptos / redactor | Erik Wingfors |
| Responsable de conceptos / redactor | Petter Dixelius |
| Responsable de conceptos / redactor | Petter Esbjörnsson |
| Director artístico | Olov Lagerkvist |
| Director artístico | Victor Bergabo |
| Director ejecutivo de creación | Gustav Egerstedt |
| Director artístico | Erik Hiort af Ornäs |
| Planificador de cuentas | Elin Johansson |
| Director de publicidad | Roger Glassel |
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