Título | Anthem |
Agencia |
Leo Burnett Chicago
|
Campaña |
Stuff
|
Anunciante |
Symantec Corporation
|
Marca |
Norton
|
Fecha de primera difusión/publicación |
2011 / 9
|
Sector Empresarial | ISP comercial, servicios e ingeniería informatica
|
Lema | Protecting the Stuff that Matters |
Filosofía | The pictures on your phone are not just pictures. They’re your life story. Your music collection isn’t just bits of audio, but rather an auditory roadmap of your life - who you are and what you stand for. Your bank accounts and finances aren’t just numbers, but your hard work. To simply call these things “information” is to not understand their true significance. They have a name. A title. A designation. This is your Stuff. Not stuff with a small “s”, but Stuff. Your Stuff is what defines your place in the world. Your Stuff is your life. And in this ever-changing digital landscape, it is imperative that you protect your life with yo |
Medio |
Web Film
|
Producción musical |
Human
|
Typography |
Siggi Eggertson
|
Animación |
Psyop
|
Productor |
Stephen Clark
|
Productor |
Christopher Cochrane
|
Productor ejecutivo |
David Moore
|
Responsable de conceptos / redactor |
Tohru Oyasu
|
Director artístico |
Rainer Schmidt
|
Director ejecutivo de creación |
Dave Loew
|
Director ejecutivo de creación |
Jon Wyville
|
Responsable de la creación |
Susan Credle
|