Dole - "No Fruit Should be Forbidden"

Grey London

Grey London London, Reino Unido

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1251

This ad is part of the ACT Responsible Collection

Marca: Dole
País: Reino Unido

Anunciante: Dole Fresh Fruit Europe

Título	No Fruit Should be Forbidden
Agencia	Grey London
Campaña	No Fruit Should be Forbidden
Anunciante	Dole Fresh Fruit Europe
Marca	Dole
Fecha de primera difusión/publicación	2022 / 7
Sector Empresarial	Comercio, negocio agrícola
Lema	Original sin Original snack
Sinopsis	Poor diets kill more people globally than tobacco and high blood pressure, and malnutrition is the world’s greatest societal challenge according to the Global Nutrition Report.
Filosofía	On International Fruit Day 2022, we wrote a tongue-in-cheek letter to His Holiness, Pope Francis, to rectify the biggest PR disaster in the history of fruit: the calamity of Original Sin. Published in the only newspaper he reads, La Repubblica, the letter sought to redeem the reputation of the ‘forbidden fruit’. We didn’t ask for a lot. Just a tiny change to the Bible, replacing the word “fruit” for any other unhealthy snack, like donuts. Tapping into the world’s biggest influencer, without really expecting him to lift a finger. Today, more than ever, no fruit should be forbidden.
Medio	Case Study
Duración	124 seconds
Copywriter	Roberto Kilciauskas
Group Creative Director	Roberto Kilciauskas
Head of Art	Costanza Rossi
Art Director	Pedro Rosa
Group Creative Director	Pedro Rosa
Art Director	John Gibson
Global Creative Chairman	John Patroulis
Worldwide CCO	Javier Campopiano
CSO	Raquel Chicourel
President & CCO	Laura Jordan Bambach
Copywriter	Sam Haynes
Productor de la agencia	Marie Hughes
Productor de la agencia	India Smith
Productora	Gramercy Park Studios