Vodafone Romania - "Race A Nation"

McCann Worldgroup Romania

McCann Worldgroup Romania Bucharest, Rumania

Premios

6977

Marca: Vodafone Romania
País: Rumania

Anunciante: Vodafone

Título	Race A Nation
Agencia	McCann Worldgroup Romania
Campaña	Race A Nation
Anunciante	Vodafone
Marca	Vodafone Romania
Fecha de primera difusión/publicación	2018 / 5
Sector Empresarial	Servicios de telecomunicaciones
Sinopsis	Vodafone wanted the users of other mobile networks to test its latest 4.5G speed so we transformed a stress test into an entertaining live event. We teamed-up with the country’s top rally pilot and streamed his performance in real-time to a mobile game, through the Vodafone network, from the most remote road in the Carpathians mountains. The car’s movement was instantly mapped in the game and an entire country could race against it live. The game got over 150 thousand downloads and Vodafone claimed best network performance among non-users, with a 25% growth compared to its main competitor.
Medio	Gaming
Duración	131 seconds
Director ejecutivo de creación	Catalin Dobre
Director creativo	Ruxandra Papuc
Director artístico	Daniel Strugariu
Director artístico	Adrian Rusu
Director de cuentas	Doina Ionescu
Director de cuentas	Andreea Spilca
Client Director	Laura Barbu
Client Director	Romina Tazlaoanu
Client Director	Nicoleta Maican
Media Team	Catalin Gaitanaru
Media Team	Valentina Draghici
Media Team	Anca Saltan
Media Team	Bogdan Mincu
Media Team	Victor Rotariu
Media Team	Georgiana Ticu
Media Team	Elena Olaru
Strategist	Bianca Troncea
Foto / Ilustración	Carioca Studios
Productora	Studioset
Productora	Wavemaker Romania
Realizador	Markus Bader
Director de fotografía	Alexandru Dorobantu
Productor de la agencia	Tiberiu Munteanu
Productor de la agencia	Alexandru Platon
Productor de la agencia	Alex Ionescu
Postproducción	Anamaria Paun
Postproducción	Niki Georgiev
Credits	Orlando Nicoara
Credits	Florentina Nica
Credits	Adriana Dadau
Credits	George Bestelei
Credits	Octavian Necula Dragomir
Credits	Dragos Matei