Título | My Angel Girlfriend |
Agencia | BBH |
Campaña | Even Angels Will Fall |
Anunciante | Unilever |
Marca | Axe/Lynx Excite variant |
Fecha de primera difusión/publicación | 2011 / 10 |
Sector Empresarial | Productos de tocador |
Lema | Even angels will fall |
Sinopsis | 'My Angel Girlfirend' takes a humourous look at the way the angels have adapted to their new life on earth by focusing on a human/angel couple and the challenges their new love faces. |
Filosofía | This is the first time in Lynx’s history that it has created a global sequel to an advertising campaign |
Problema | Since launching in February 2011 the Angels campaign, developed by BBH, has helped to establish Excite as one of Lynx’s best-selling fragrances. Built on the insight that even an angel will sin when tempted, the global campaign has spanned TV, press, out of home and digital media |
Medio | Televisión y Cine |
Productora | Moxie Pictures LDN |
Sonido | Wave Studios |
Sonido | Ed Downham |
Sonido | Aaron Reynolds |
Montador | Bill Smedley |
Director de fotografía | Richard Mott |
Productor | Alicia Farren |
Realizador | Frank Todaro |
Director de cuentas | Keir Mather |
Responsable de cuentas de agencia | Jen Omran |
Productor de la agencia | Chris Watling |
Miembro del equipo creativo | Dominic Goldman |
Director creativo | Dominic Goldman |
Director creativo | David Kolbusz |
Miembro del equipo creativo | David Kolbusz |
Director de publicidad | Tomas Marcenaro |
Postproducción | The Mill London |
Montaje | Work Editorial |