Título | Aimen |
Agencia | BETC Paris |
Campaña | Aimen |
Anunciante | CANAL+ |
Marca | Canal+ |
Posted | May 2017 |
Producto | The Young Pope |
Sector Empresarial | Programas y cadenas de televisión y radio |
Sinopsis | If you’re familiar with the colloquialism “What would Jesus do?” Canal+ may finally have an answer for you. For the launch of The Young Pope series in France, the TV channel took to social media, armed with artificial intelligence and The Bible. AiMEN, powered by IBM Watson, responded to users’ twitter and Facebook posts with witty biblical quotes. Talking smack? Read a bit of John 15:12. Being too proud? Samuel 2:3 will put you back in your place. |
Medio | Case Study |
Duración | |
Director creativo | Benjamin Le Breton |
Director creativo | Arnaud Assouline |
Director artístico | Julien Vergne |
Responsable de conceptos / redactor | Alexandre Girod |
Productor digital | Bao Tu Ngoc |
Planificador estratégico | Julien Leveque |
Productora | Make Me Pulse |
Productor de la agencia | Josselin Bondoin |
Executive Creative Director Digital | Stéphane Xiberras |