Tourism Authority of Thailand - "Amazing Thailand. Culture to Commerce."

Ogilvy Thailand

Ogilvy Thailand Bangkok, Tailandia

Premios

6343

Marca: Tourism Authority of Thailand
País: Tailandia

Anunciante: Tourism Authority of Thailand

Título	Amazing Thailand. Culture to Commerce.
Agencia	Ogilvy Thailand
Campaña	Amazing Thailand. Culture to Commerce.
Anunciante	Tourism Authority of Thailand
Marca	Tourism Authority of Thailand
Posted	Noviembre 2022
Sector Empresarial	Destinaciones (Países y lugares)
Filosofía	The Tourism Authority of Thailand partnered with YGG to introduce ‘Home Sweet Home - Survive Obt2’, a multiplayer game that builds on the success of its previous version by taking the gaming experience to the next level and turning it into a gateway that interconnects the virtual world, the spiritual world and the real world for the first time. In addition to a totally new journey of discovery into Thailand’s deep culture, where gamers from anywhere around the globe could immerse themselves in age-old beliefs and explore the numerous sacred temples and sanctuaries inside-out, this new version engaged players on a deeper level by giving them the chance to virtually take part in ancient rituals, interact with a range of sacred objects and even use supernatural powers from the various hidden amulets they would unexpectedly uncover during the gameplay, to help them stay protected and fight against the evil forces within the game. Moreover, as gamers learnt more about the fascinating superpowers of each amulet, occult rituals and spiritual activities, they were offered a unique chance to get their hands on their favorite amulets and other sacred items through a link to the Tat website within the game, where they could easily purchase and get their items delivered, or even book certain activities they wished to experience in real life.
Medio	Case Study
Duración	180 seconds
Chief Marketing Officer (CMO)	Phonsiri Koondejsumrit
Director de publicidad	Parichart Boonclai
Media Agency	Yggdrazil
Creative Chairman	Nopadol Srikieatikajohn
Director ejecutivo de creación	Andrew Chu
Director creativo	Puripong Limwanatipong
Director creativo	Thanawat Chongmahakul
Creative Director / Producer / Scripter	Saroot Tubloy
Senior Copywriter	Pongsakon Junrueng
Responsable de conceptos / redactor	Visaya Sosothikul
Senior Art Director	Nopadol Srikieatikajohn
Senior Art Director	Puripong Limwanatipong
Senior Art Director	Thanawat Chongmahakul
Director artístico	Pannawee Saibua
Productor de la agencia	Sakonpob Sinsuk
Director de proyectos	Panadda Rittrirat
Director de proyectos	Aunchaya Thanapornkaitikul
Head of Game Development	Nattaworn Tancharoen
Technical Artist	Waroon Pumisiricharoen
Technical Artist	Kittichon Kittiwan
Technical Artist	Jiranuwat Meksutat
Director Digital	Suparrerk Kulintaraprasert
Director Digital	Noprada Jirarattanapan
Managing Director	Jiravara Virayavardhana
Planificador estratégico	Jirat Tangvichacharn
Strategy Director	Sasipa Mongolnavin
Business Director	Niwat Rungruangworawat
Business Director	Onsiri Thanibutra
Responsable de cuentas de agencia	Sakon Suksophon
Account Management	Nichakhun Tuwaphalangkun
Productor	Jitpisut Sirirat
Quality Assurance	Akara Thiengphuengtham
Game Tester	Pornlapus Parichattrakul
Game Tester	Rinradee Virojsirasak
Game Tester	Thanakarn Sapaokum
Game Tester	Akanae Tumtawee
Game Tester	Panyarat Chiewamorchai