| Título | Egret |
| Agencia |
Longplay 360
|
| Campaña |
Notes
|
| Anunciante |
National Forum for the Defense and Protection of Animals
|
| Marca |
FNPDA
|
| Fecha de primera difusión/publicación |
2011 / 10
|
| Sector Empresarial | Cuestiones medioambientales
|
| Lema | They had placed animals in our money. Now help us to invert the order. |
| Sinopsis | The idea of the campaign was to raise money to help the Fórum Nacional de Defesa e Proteção Animal (FNDPA). The brazilian paper money, the Real, have animal prints, the campaign makes an analogy between animals and money that needs to be collected. |
| Filosofía | The brazilian paper money, the Real, have animal prints, the campaign makes an analogy between animals and money that needs to be collected. |
| Problema | The Fórum Nacional de Proteção e Defesa Animal (FNPDA) was going through a severe financial crisis and needed to raise funds not to cancel their projects and to continue his journey for the animals. |
| Resultado | The LongPlay's campaign developed for the National Forum for the Defense and Protection of Animals raised more than 50% over the same period last year, which prevented some projects were canceled. |
| Medio |
Prensa y publicaciones
|
| Responsable de conceptos / redactor |
Marcel Petroff
|
| Director artístico |
Eduardo Basque
|
| Fotógrafo |
Luciano Munhoz
|
| Director creativo |
Fernando Luna
|
