| Título | Builder |
| Agencia | Havas Montreal |
| Campaña | Playtime |
| Anunciante | Monster Factory |
| Marca | Monster Factory |
| Fecha de primera difusión/publicación | 2015 / 4 |
| Sector Empresarial | Otros |
| Lema | Who's the real monster? |
| Sinopsis | Throughout history monsters have been characterized as mindless horrors, terrifying all those around them. They live in swamps, lurk in in the shadows, scurry under the bed. The Monster Factory, however, breeds a different kind of monster. Those with real feelings, passions and idiosyncrasies. We wanted to stand up to the stereotype, and show these “monsters”as who they really are: best friends you can count on to always be by your side. No matter what. Havas Worldwide Canada and Someplace Nice create online film campaign for toy manufacturer, Monster Factory. The Monster Factory creates unique plush toys and collectibles for children and adults. Each monster has a unique personality and comes with a write-up of their character. These fun online films pose the question: “Who’s the real monster?”, as we get a glimpse of everyday playtime with kids and their Monster toys. |
| Medio | Web Film |
| Duración | |
| Más información | monsterfactory.net |
| Agency | Havas Montreal |
| Música / sonido | Pirate Toronto |
| Sound Director | Tom Eymundson |
| Realizador | Pete Henderson |
| Responsable de la creación | Helen Pak |
| Colorista | Eric Whipp |
| Montador | Melanie Hider |
| Animation Effects - Executive Producer | Cathy Jefferies |
| Animación | Steve McArdle |
| Efectos especiales | Topix |
| Productor ejecutivo | Chilo Fletcher |
| Montaje | Stephanie Hickman |
| Productor ejecutivo | Estelle Weir |
| Cinematografia | Brett Van Dyke |
| Productor de sonido | Colleen Murphy |
| Productora | someplace nice |
| Productor de la agencia | Francesca Marchese |
| Agency Assistant Producer | Hannah DeCelles |
| Jefe de decorados | Nancy Machel |
| Productor delegado | Robbie MacNamara |
| Director de producción | Derek Modesto |
| Assistant Editor | Stefan Manz |
| assistant colorist | Alanna Humphreys |
| Efectos especiales | Rob Del Ciancio |
| Sonido | Ian Boddy |
| Responsable de conceptos / redactor | Bill Shaefer |
| Montaje | Saints Editorial |
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