| Título | The Jury |
| Agencia | BBH |
| Campaña | The Jury |
| Anunciante | ITV |
| Marca | ITV1 |
| Fecha de primera difusión/publicación | 2011 / 11 |
| Sector Empresarial | Programas y cadenas de televisión y radio |
| Sinopsis | The creative is formed of the 12 Jurors’ eyes alongside the campaign line ’12 views, one verdict’. The digital creative features the eyes eerily blinking at the viewer, evoking the feeling that they too are under scrutiny. |
| Problema | The brief was to continue to build ITV1’s reputation for quality drama. The Jury is not your typical court-room drama, where the focus is on the case, the court, the defendant and barristers. It’s instead a compelling, character based series which focuses on the everyday people who find themselves at the centre of one of the most controversial criminal re-trials of their time. <!--[if gte mso 9]><xml> Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> The brief was to continue to build ITV1’s reputation for quality drama. The Jury is not your typical court-room drama, where the focus is on the case, the court, the defendant and barristers. It’s instead a compelling, character based series which focuses on the everyday people who find themselves at the centre of one of the most controversial criminal re-trials of their time. |
| Medio | Exterior |
| Productora | Grand Visual |
| Responsable de cuentas de agencia | Lucy Scott |
| Director creativo | Kevin Stark |
| Director creativo | Nick Kidney |
| Miembro del equipo creativo | Carl Broadhurst |
| Miembro del equipo creativo | Peter Reid |
| Director de publicidad | Henry Windridge |
| Director de publicidad | Oliver Rudland |
| Strategic Business Lead | Zara Mirza |
| Strategist | Emma Caldwell |
| Fotógrafo | Giles Revell |
| Productora | Little Yellow Jacket |
| Productor | Thalia Murray |
| Postproducción | Wellcom Retouching |
| Diseñador | Sid Russell |
| Productora | The Mill London |
| Productor de la agencia | Sally Green |
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