| Título | The Safety Squad |
| Agencia | Wunderman Thompson |
| Campaña | The Safety Squad |
| Anunciante | Newell Brands |
| Marca | NUK |
| Posted | Octubre 2022 |
| Sector Empresarial | Otros |
| Sinopsis | To promote a “temperature-controlled” product, we decided to create a “temperature-controlled” campaign through the Safety Squad, a cast of paper guinea pigs embedded into different printed formats: coasters, stickers, flyers, print ads… available in public spaces such as museums, trains or service areas for parents on-the-go, to test the temperature of their milk before giving it to their babies. Prints embarked a thermosensitive ink that was reacting depending on the temperature of the liquid poured over it. We managed to set the reaction temperature at 35°C. After heating the bottle, parents just had to pour a drop of hot milk into the mouth of a squad member. If the milk was too hot, a warning message was displayed on the paper, preventing them from harming their newborns with burns from ingestion. So, parents could feed their babies with a peace of mind, even the ones who didn’t own NUK’s products. |
| Medio | Case Study |
| Duración | |
| Director ejecutivo de creación | Paul-Emile Raymond |
| Director ejecutivo de creación | Adrien Mancel |
| Director artístico | Florian Amoneau |
| Director artístico | Florence Vignon |
| Responsable de conceptos / redactor | Thomas Blanc |
| Responsable de conceptos / redactor | Sylvain Chaillou |
| Business Director | Adrien Dumont |
| Responsable de cuentas de agencia | Lisa Wey |
| Chief Executive Officer (CEO) | Vincent Druguet |
| Responsable de la creación | Daniel Bonner |
| Responsable de la creación | Bas Korsten |
| Creative Excellence Manager | Matthew Garrard |
| Global PR Manager | Emilie Sharp |
| Productora | Ray Production |
| Responsable de la producción | Valérie Montiel |
| Illustrator | Kristof Luyckx |
| Tech solution partner | Georges Meirinho |
| Director de publicidad | Elisabeth Lanner |
| Director de publicidad | Birgit Meyer |
| Director de publicidad | Bora Sejdini |
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