Acura - "Gordon MDX_TL"

RPA

RPA Santa Monica, Estados Unidos

22699

Marca: Acura
País: Estados Unidos

Anunciante: Acura

Título	Gordon MDX_TL
Agencia	RPA
Campaña	Season of Reason 2011
Anunciante	Acura
Marca	Acura
Fecha de primera difusión/publicación	2011 / 11
Producto	MDX & TL
Sector Empresarial	Automóviles
Lema	At a time when it’s easy to go overboard, Acura invites you to be smarter and over-save during the Season of Reason sales event.
Sinopsis	Acura’s “Season of Reason” campaign returns for the third year featuring superstars Bette Midler and Gordon Ramsay. Developed by Acura’s agency of record, rp&, a division of RPA, the sales event campaign emphasizes the value of Acura for affluent but recession-fatigued shoppers. The spots, shot by The Perlorian Brothers, open with a holidaymaker making the well-intentioned announcement that they had hired celebrity talent to make for an extra-special holiday. In the spot featuring Gordon Ramsay, a woman brings the celebrity chef into her home to prepare a special holiday dinner only to find her buttoned-up family sitting in awkward silence as Ramsay chews out and fires his staff.
Medio	Televisión
Telecine	MPC LA
Producción musical	Elias Arts
Productora	Furlined
Colorization	Mark Gethin
Efectos especiales	Matthew Lydecker
Postproducción	Airship Post
Compositor de música	Christopher Kemp
Montador	Stewart Reeves
Montaje	Arcade Edit
Director de fotografía	Curtis Clark
Director de fotografía	Bryan Newman
Realizador	Perlorian Brothers
Productor delegado	Josh Porter
Productor ejecutivo	David Thorne
Productor de la agencia	Carolyn Casey
Productor ejecutivo agencia	Jack Epsteen
Director artístico	Puja Shah
Director creativo adjunto	John Guynn
Director creativo adjunto	Eric Goldstein
Jefe del grupo de creación	Phillip Squier
Director ejecutivo de creación	John O'Hagan