| Título | Make like Water |
| Agencia | Saatchi & Saatchi New Zealand |
| Campaña | Make like Water |
| Anunciante | Pump |
| Marca | Pump |
| Fecha de primera difusión/publicación | 2011 / 11 |
| Sector Empresarial | Aguas minerales y con gas |
| Sinopsis | A brand new campaign for Pump has just splashed across our collective conscience. But this time, it goes one step further than just promoting the benefits of water. It encourages us to ‘Make like Water’. With the help of an unlikely mentor, we are taught how to act like water to overcome life’s daily problems. Refreshingly, it’s non‐preachy...just a bottle full of laughs. The campaign launched online with facebook (www.facebook.com/pumpnz) and www.pump.co.nz where people can learn the 7 principles of water; with TV, ambient and outdoor supporting the campaign. And that’s all I can tell you...because water is not without mystery. |
| Medio | Sitios de Internet |
| Director ejecutivo de creación | Antonio Navas |
| Director creativo | Anne Boothroyd |
| Responsable de conceptos / redactor | Slade Gill |
| Director artístico | Brad Collett |
| Director de cuentas | Simon Wedde |
| Productora | Plaza Films |
| Digital Designer | Alex Waskiewicz |
| Digital Developer | Matt Skinner |
| Responsable de cuentas de agencia | Brodie Reid |
| Productor de la agencia | Natasha Gill |
| Productor | Peter Masterton |