CAPITI - "dyslexia"

Uzina Lisbon, Portugal

1014

This ad is part of the ACT Responsible Collection

Marca: CAPITI
País: Portugal

Anunciante: CAPITI

Título	dyslexia
Agencia	Uzina
Campaña	Mental Health Can Have Many Names
Anunciante	CAPITI
Marca	CAPITI
Fecha de primera difusión/publicación	2023 / 4
Sector Empresarial	Concienciación social sobre la discriminación racial / étnica / los discapacitados
Sinopsis	One significant factor that perpetuates stigma surrounding children's mental health is the pervasive lack of understanding about various conditions.
Filosofía	Coupled with the unpredictable nature of children's behavior, mental health issues can easily be mislabeled, leading to a diminished quality of life in the long term. Furthermore, the high cost of diagnosis and treatment for such conditions puts economically disadvantaged families in an even more vulnerable position. CAPITI was established to address this need by bridging the gap between these families and clinics that can help them comprehend and manage their children's mental health. To shed light on this pressing issue, three short films were produced, each focusing on some of the most common mental health conditions supported by CAPITI (autism, ADHD and dyslexia). Our aim is to raise awareness and encourage people to donate 0.5% of their IRS without any additional cost (a possibility within the Portuguese IRS system).
Medio	Televisión
Duración	30 seconds
Director ejecutivo de creación	Susana Albuquerque
Director creativo	Andreia Ribeiro
Director artístico	Mariana Trindade
Responsable de conceptos / redactor	Francisco Roque do Vale
Account	Carolina Pinheiro
Account	Maria Melo Costa
Strategy	Rita Martins
Strategy	João Maria França Martins
Production/Agency	Virgínia Palma
Production/Agency	Bella Duarte
Productora	playground
Film Director	Susana Correia
Director de fotografía	Tomás Brice
Productor ejecutivo	Joao Abreu
Director de producción	Manuel Saalfeld
Production Coordinator	Inês Araújo
Steadicam	Emanuel Garcia
Sound Director	Cyril Santos
Decorador	Marta Cruz
Fotógrafo	Filipe Neto
Photography Producer	Sandra Mendes
Post-Production Coordinator	Nuno Lobo
Postproducción	Light Films
Montador	Cláudia Silvestre
Sound Studio	Mute Sound