Thomas Guilhot
Executive Creative Director at We Are Social
Paris, Francia
TítuloGet a Flat
Agencia
Campaña Get a Flat
Anunciante BNP Paribas
Marca BNP Paribas
Fecha de primera difusión/publicación 2023 / 7
Sector Empresarial Banca, finanzas, legislación y seguros
Sinopsis TikTok is the go-to entertainment platform for Gen Z, but it’s also a place to vent about their struggles renting an apartment. To launch the Jeun’Appart offer from French Bank BNP PARIBAS, rapper D.ACE dropped a track inspired by their TikTok comments. This exclusive content drove a lip-sync challenge and got young people seeing BNP Paribas in a new light.
Medio Redes Sociales
Mercado Francia
Managing Director/Partner
Director/Executive Creative Director
Director/Executive Creative Director
Designer/Art Director
Creative Director, Copywriter
VP Brand Strategy
Brand Strategy Director
Content Director
Social/Content
Client Partner
Account Director
Project Manager
Production (Agency)
Talent agency DAT-WAY
Artist
Director

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