| Título | Not Jamaican |
| Agencia | Fold7 |
| Campaña | The Story You Need Right Now |
| Anunciante | Audible, Inc. |
| Marca | Audible |
| Posted | Agosto 2023 |
| Sector Empresarial | Otros servicios en línea |
| Sinopsis | Our “Story You Need Right Now” OOH campaign for Audible illustrates how audio storytelling can transport people from the most mundane situations into rich imaginative worlds, providing them with exactly the emotional hit they need. In each execution, the copywriting cleverly links an Audible listening occasion (a dreary commute, a long drive, a quiet night at home) with the world of the audiobook that’s featured in the ad. The copy is written in a single sentence, pivoting neatly from the real world to the ‘story world’ (a move also accentuated by a typographic shift too) with wit and charm. |
| Medio | Exterior |
| Responsable de la creación | Ryan Newey |
| Director ejecutivo de creación | Dave Billing |
| Miembro del equipo creativo | Chris Bennett |
| Miembro del equipo creativo | David O'Brien |
| Business Director | James May |
| Director de cuentas | Toby Moore |
| Strategy Director | Lizzie Haycocks |
| Productor | Duncan Collins |
| Production Assistant | Izy Brand |
| Diseñador | Sam Turner-Cox |
| Illustration | La Boca |
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