Título Orders Of Sacrifice (Film) 151s
Agencia
Zulu Alpha Kilo
Campaña
Orders of Sacrifice
Anunciante
HomeEquity Bank
Marca
HomeEquity Bank
Fecha de primera difusión/publicación
2021 / 11
Sector Empresarial Banca, finanzas, legislación y seguros
Sinopsis Home Equity Bank sponsors the Royal Canadian Legion’s Remembrance Day initiatives. With the popularity of food delivery apps at an all-time high during the pandemic, we re-created WWII era field ration kits and made them available on DoorDash. All proceeds went to veterans in need. Historically accurate typography, paper stocks and package design were guided by references from the Canadian War Museum. A QR code drove to a guided unboxing video, including interviews with WWII veterans.
Medio
Case Study
Duración 111 seconds
Responsable de la creación
Zak Mroueh
Director ejecutivo de creación
Brian Murray
Director artístico
Vic Bath
Director artístico
Michael Romaniuk
Responsable de conceptos / redactor
Dan Cummings
Responsable de conceptos / redactor
Marco Buchar
Diseñador
Dejan Djuric
Diseñador
Jackman Chiu
Productor de la agencia
Tim Lynch
Responsable de cuentas de agencia
David Tremblay
Responsable de cuentas de agencia
Samantha Tang
Responsable de cuentas de agencia
Rob Feightner
Director de publicidad
Yvonne Ziomecki
Director de publicidad
Vivianne Gauci
Director de publicidad
Erin Wilson
Director de publicidad
Niary Toodakian
Director de publicidad
Sonia Gill
Media Manager
Dwayne Mataseje
Media Manager
Mitchell Cornelisse
Media Manager
Justin Lee
PR / comunicaciones corporativas
Jacklyn Power
PR / comunicaciones corporativas
Jennifer Wasley
Productora
Zulubot
Realizador
Vic Bath
Realizador
Dan Cummings
Productor de la productora
Mitch Cappe
Productor de la productora
Sarah Dayus
Director de fotografía
Kyle Chappell
Montaje
Zulubot
Montador
Max Lawlor
Montador
Mitch Reed
Postproducción
Zulubot
Colorization
Felipe Chaparro
Ingeniero de sonido
Dino Cuzzolino
Fotógrafo
Noah Mroueh
Agency
Zulu Alpha Kilo
Chief Creative Officer
Zak Mroueh
Executive Creative Director
Brian Murray
Art Directors
Vic Bath, Michael Romaniuk
Copywriters
Dan Cummings, Marco Buchar
Design Director
Dejan Djuric
Designer
Jackman Chiu
Agency Producer
Tim Lynch
Account Team
David Tremblay, Samantha Tang, Rob Feightner
Client
HomeEquity Bank
Clients
Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian, Sonia Gill
Media Agency
OMD, iQuanti
Media Team
Dwayne Mataseje (OMD), Mitchell Cornelisse (OMD), Justin Lee (iQuanti)
PR Agency
Weber Shandwick
PR Team
Jacklyn Power, Jennifer Wasley
Production House
Zulubot
Director
Vic Bath, Dan Cummings
Production House Producers
Mitch Cappe, Sarah Dayus
Director of Photography
Kyle Chappell
Editing Company
Zulubot
Editor
Max Lawlor, Mitch Reed
Online
Zulubot
Colour Grading
Felipe Chaparro
Audio Engineer
Dino Cuzzolino
Photographer
Noah Mroueh