| Título | To Dare is To Do 7 |
| Agencia |
BBH
|
| Campaña |
Audi x Tottenham Hotspur
|
| Anunciante |
Audi
|
| Marca |
Audi / Tottehnham Hotspur
|
| Fecha de primera difusión/publicación |
2019 / 10
|
| Sector Empresarial | Automotor
|
| Filosofía | Audi's philosophy is synonymous with progressive design and technology, as expressed by its famous Vorsprung Durch Technik end-line. It is a brand truth that aligns perfectly with Tottenham Hotspur’s similarly progressive slogan Audere est Facere, meaning To Dare is To Do. We wanted to bring to life the natural synergy between the skill of the players and the brains of the cars by using fan-like knowledge of the Tottenham squad and drawing parallels with Audi and its world-class technology. All with a bold, modern look sympathetic to the Tottenham colours. |
| Problema | Last year, Tottenham Hotspur announced Audi as the Club’s Official Car Partner in an exclusive four-year agreement. To celebrate this, and to kick off the 2019/2020 season in Tottenham's new stadium, BBH have created a highly targeted campaign focusing on building awareness of the Audi and Tottenham Hotspur partnership. |
| Medio |
Exterior
|
| Director de publicidad |
Kelly Palmer
|
| Director de publicidad |
Christina Dudley
|
| Miembro del equipo creativo |
David Lasar
|
| Miembro del equipo creativo |
Thibault Michal
|
| Director creativo |
Sacha Ward
|
| Supervisor de arte |
Pablo González de la Peña
|
| Diseñador |
Kylie McLean
|
| Strategist |
Sofia Bodger
|
| Chief Strategy Officer |
Ben Shaw
|
| Director de cuentas |
Charlie Griffith
|
| Responsable de cuentas de agencia |
Keren Jones
|
| Productor de la agencia |
Adam Overton
|
| Productor de la agencia |
Pippa White
|
| Fotógrafo |
Rick Guest
|
| Retocador |
Gary Meade
|
| Retocador |
Dippin Sauce
|
