| Título | Freedom Has Never Been So Epic 1 |
| Agencia | BETC Etoile Rouge |
| Campaña | Freedom Has Never Been So Epic |
| Anunciante | Yves Saint Laurent Beauté |
| Marca | Yves Saint Laurent |
| Fecha de primera difusión/publicación | 2022 / 9 |
| Sector Empresarial | Ropa |
| Filosofía | In this new campaign, Dua Lipa is directed by a woman for the first time: the award-winning Nigerian-British director Jenn Nkiru. For Yves Saint Laurent Beauté, Jenn Nkiru and Dua Lipa deliver the most epic LIBRE campaign ever, with a new cover song, George Michael’s fiery hymn to “Freedom!”. A woman’s fearless, exhilarating vision of a woman, the LIBRE woman, shot in a series of majestic images that match Dua’s unfettered freedom with the power of natural elements. Sun, sky, sand, water… The film plays with these forces, cutting between natural and urban environments. Filmed with magical realism, injected with pure mood. Infused with glamour and desirability, as Dua totally owns YSL’s couture style at its sharpest, yet raw and elemental. Expressing the urge to live LIBRE now because freedom doesn’t wait. |
| Medio | Prensa y publicaciones |
| Duración | |
| Productora | Iconoclast |
| Director de publicidad | Stephan Bezy |
| Director de publicidad | David Iop |
| Director de publicidad | Gustavo Goncalves Sotero |
| Director de publicidad | Audrey Ayache |
| Director de publicidad | Alicia Jacquet |
| Director de publicidad | Giada Ambrosino |
| Account Management | Delphine de Canecaude |
| Account Management | Maud LAMBERT |
| Account Management | Mathilde Durillon |
| Account Management | Julia Schenk |
| Director ejecutivo de creación | Florence Bellisson |
| Director creativo adjunto | François Pannelier |
| Director creativo adjunto | Adrien Tourneux |
| Director artístico | Jean-Charles Guillet |
| Music Creative Director | Adam Ghoubali |
| Music Creative Director | Copet Leo |
| Traffic Manager | Letizia Felici |
| Agency TV Producer | Fabrice Brovelli |
| Realizador | Jenn Nkiru |
| Actor /Celebridad | Dua Lipa |
| Sonido | Benzene Music |
| Sonido | GUM – Green United Music |
| Comprador de arte | Isabelle MOCQ |
| Fotógrafo | Tyler Mitchell |
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