myPiggy - "myPiggy – Germany's First Smart Piggy Bank"

Cheil Germany

Cheil Germany Schwalbach, Alemania

8702

Título	myPiggy – Germany's First Smart Piggy Bank
Agencia	Cheil Germany
Campaña	myPiggy – Germany's First Smart Piggy Bank
Anunciante	Volksbanken Raiffeisenbanken
Marca	myPiggy
Posted	Junio 2022
Sector Empresarial	Servicios bancarios, inversiones, corredores de bolsa
Sinopsis	Germany's first smart piggy bank is much more than just a piggy bank to put money in. It makes learning to save a child's play and modern while keeping the iconic shape and integrating new smart and digital features. Meaningful, playful elements and the accompanying app get kids ages 6-12 excited about saving money and help young parents with financial education in an increasingly cashless world. A high-quality feel and thoughtful details characterize the design of myPiggy. UX and Ul are optimized for ease of use. The optional app on the parental smartphone is used for in-depth interaction.
Medio	Interactivo
Duración	101 seconds
Director creativo	Clemens Lango
Director creativo	Andreas Gruyters
Director creativo	Sascha Kirpal
Director creativo	Martin Maczurek
Responsable de conceptos / redactor	Maximilian Kortmann
Responsable de conceptos / redactor	Alexander Schnepp
Responsable de conceptos / redactor	Olga Potempa
Director artístico	Lukas Barrenstein
Director artístico	Thomas Kaplanek
Director artístico	Sonja Fritsch
Productor de la agencia	Sebastian Staats
Account Management	Volker Selle
Account Management	Maro Rudolf
Account Management	Stefan Prilipp
Account Management	Janine Krämer
Account Management	Sami Qassiti