| Título | The AI.D |
| Brief | In Italy, 87% of the children who are victims of cyberbullying don’t talk about it with adults. Children are afraid to ask for help, but they are confident in expressing their emotions through technology. “The AI.D” is the first project that uses artificial intelligence to transform what children can’t say into images that tell the harshness of the words, in order to spread awareness and give a tangible message: cyberbullying hurts too. To collect children’s cyberbullying stories, we launched the first Italian Telegram channel dedicated to victims of cyberbullying. The stories collected became artworks displayed in an exhibition touring Italy. During the first date of the exhibition, in Rome, there have been more than 2000 visitors in only 4 days. We involved more than 50 schools; 56 million people reached; more than 65k social interactions. And, most importantly, thanks to the Telegram channel @aclinobulli, we are helping 50 kids per day. |
| Agencia |
DDB Group Italy
|
| Campaña |
The AI.D
|
| Anunciante |
ACLI Roma
|
| Marca |
ACLI Roma
|
| Fecha de primera difusión/publicación |
2023 / 2
|
| Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado
|
| Sinopsis | Anti-cyberbullying social campaing |
| Medio |
Case Study
|
| Responsable de la creación |
Luca Cortesini
|
| Director ejecutivo de creación |
GABRIELE Caeti
|
| Director creativo |
Daniel Cambò
|
| Responsable de conceptos / redactor |
Giovanni Coviello
|
| Director artístico |
Alberta Chiminelli
|
| Postproducción |
Luna Milano
|
| Motion Graphic Designer |
Gabriele Lo Russo
|
| Colorista |
Luca Parma
|
| Colorista |
Corte 11
|
| Responsable de conceptos / redactor |
Andrea Dell'Osa
|
| Responsable de cuentas de agencia |
Margherita Corini
|
| Director creativo |
Davide Canepa
|
| Director creativo |
Luciano Marchetti
|
| Director artístico |
Tancredi Coco
|
| Responsable de conceptos / redactor |
Giovanni Gerolin
|
| Montador |
Daniele Epifani
|