| Título | Hey CCTV, Up Here |
| Agencia | TBWA\London |
| Campaña | Derrick Rose Jump Store |
| Anunciante | adidas |
| Marca | adidas |
| Fecha de primera difusión/publicación | 2013 / 7 |
| Sector Empresarial | Zapatillas de tennis y de baloncesto |
| Sinopsis | The NBA all-star Derrick Rose was going to be in London for 24 hours, and we had an afternoon to solidify him as an adidas brand icon with an urban teenage audience. We created a two-hour pop up store in the Geffrye Estate in East London - the D Rose Jump Store, stocked with hundreds of pairs of adidas D Rose 3.5 shoes. And the man himself. How much for the shoes? Free. If you can get them.The shelves the shoes sat on were ten feet high, the height of a basketball rim. Visitors were given just 24 seconds to jump for the shoes, the same amount of time it takes to make a play in a real game. |
| Medio | Prensa y publicaciones |
| Duración | |
| Responsable de la creación | Peter Souter |
| Director ejecutivo de creación | Andre Laurantino |
| Director creativo | Steve Tidball |
| Director creativo | Nick Tidball |
| Responsable de cuentas de agencia | Justin Martin |
| Ejecutivo de cuentas | Tom Lamming |
| Planificador estratégico | Chris Bosher |
| Productor de la agencia | Natalie Spooner |
| Productor de la agencia | Petra Tiziani |
| Director de fotografía | Matt Shaw |
| Realizador | Walter Campbell |
| Montador | Nick Gilberg |
| Diseñador | Andy Hunt |
| Fotógrafo | Adam Hinton |
| Productor | Nathalie Spooner |
| Productor | Petra Tiziani |
| Comprador de arte | Louise Cripps |
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