| Título | Jeep History 70th Anniversary |
| Agencia |
Publicis Sapient
|
| Campaña |
Jeep History / Jeep 70th Anniversary
|
| Anunciante |
Chrysler Group LLC
|
| Marca |
Jeep
|
| Fecha de primera difusión/publicación |
2011 / 1
|
| Sector Empresarial | Automóviles
|
| Lema | Jeep 70th Anniversary Celebration |
| Sinopsis | The Jeep brand was celebrating its 70th anniversary in 2011. The Jeep brand digital team had just successfully launched a multi-user, multi-touch Microsoft Surface Timeline, iPad app, and re-designed History section to celebrate the 70thAnniversary of the Jeep brand. The interactive experience was big success with consumers and the creative use of seven grille slats to represent seven decades of Jeep history was extremely well received by Mike Manley, Jeep CEO and was it was requested that the idea be utilized in Dealer Kiosks. |
| Medio |
Kioskos Interactivos
|
| Desarrollador técnico |
Vincent Ricciardi
|
| Director de proyectos |
Viktor Bezic
|
| Director de cuentas |
Nelson Pereira
|
| Director artístico adjunto |
David Fasullo
|
| Responsable de conceptos / redactor |
Lee Ekstrom
|
| Director creativo adjunto |
Steve Koch
|
| Director creativo adjunto |
Ryan Hryciuk
|
| Director ejecutivo de creación |
Gary Holme
|
| Director ejecutivo de creación |
Trevor Schoenfeld
|