Lycra® - "Lycra® moves you"

Publicis Sapient London

Publicis Sapient London London, Reino Unido

15162

Título	Lycra® moves you
Agencia	Publicis Sapient London
Campaña	LYCRA® MOVES YOU™
Anunciante	INVISTA
Marca	Lycra®
Fecha de primera difusión/publicación	2014 / 9
Sector Empresarial	Textil
Sinopsis	The TVC features a young woman wearing a range of LYCRA® infused garments. She is transported through a series of different situations in a typical day, and in these environments each dramatic movement her body makes is captured in a time-lapse ‘trail’ effect to convey the new LYCRA® MOVES YOU™ campaign idea. The action is set to the soundtrack of Nouvelle Vague’s ‘Dance With Me’ track which was specially re-recorded to change the lyrics to ‘Move With Me’.
Filosofía	The advertising is designed to engage emotionally with consumers by increasing awareness of the qualities LYCRA® offers as a fibre. Its ultimate aim is to force brand reappraisal and create desire for LYCRA® right along the entire value chain – fabric mills, garment brands, retailers and consumers.
Medio	Televisión y Cine
Duración	60 seconds
Banda Sonora	Dance With Me
Postproducción	Glassworks
Producción de sonido	Wave Studios
Montaje	Final Cut
Director creativo	Justin Barnes
Productor de la agencia	Stephen Worley
Director de cuentas	Mike Falconer
Director de cuentas	Naomi Hirst
Productora	Independent
Realizador	Philippe André
Productor de la productora	Cathy Green
Director de fotografía	David Ungaro
Montador	David Webb