Pot Noodle - "Nom Nom"

adam&eveDDB

adam&eveDDB London, Reino Unido

510

Marca: Pot Noodle
País: Reino Unido

Anunciante: Unilever

Título	Nom Nom
Agencia	adam&eveDDB
Campaña	Nothing Satisfies Like Pot Noodle
Anunciante	Unilever
Marca	Pot Noodle
Fecha de primera difusión/publicación	2024 / 3
Sector Empresarial	Pre-cocinado / Comida preparada deshidratada
Filosofía	In an effort to widen the appeal and enjoyment of the much talked about “Slurp” campaign, the team at Pot Noodle and adam&eve/DDB have used insight and data to respond to those people that were disgusted by the slurping sound used in the latest TVC. Using a hyper-targeted campaign to adjust the SFX, those who may have been adverse to the sounds of slurping will be served an alternative version which is designed to satisfy based on their preferences. Built on an insight of how people enjoy Pot Noodle, and how eating the savoury snack is not always the most dignified experience, the original spot saw a woman enjoying a Pot Noodle in the office, slurping loudly and proudly for everyone to hear. Following the launch, some viewers have taken to X to express their disgust for the new ad - Pot Noodle has quickly pivoted with an alternative version for them, replacing the slurping, with more bearable sound effects. In this new apology campaign that will run across TV, online, social, radio, and press, Pot Noodle and adam&eve/DDB have used data to ensure they can make good with those most offended by the unsavoury slurping. In the first instance, they used data to identify which people were most sensitive to the slurp, skipping just when the slurping noise started. Once this group was established, they delved further into the data, seeking out which sounds those people find personally satisfying. By exploring the type of content these Sluropophobes consumed online – from saxophone tutorials to F1 highlights – they were able to determine what their niche interests were and thus, what sounds they’d respond positively to. The team then tailored more than 50 different versions of the advert, to target those most adverse to the slurp. To kick-off the apology campaign, in spot that will premier during the Brit Awards on the 2nd of March, the slurping sound from the original TV ad has been altered, now with a more tolerable ‘nom nom’ sound effect, and explanatory text saying: “Some people had adverse reactions to the slurping sounds in this ad. So it no longer contains any.” Following this, a formal apology will be published in press, with a QR code guiding Brits to this new suite of more satisfactory sounding ads. The targeted data-driven work will subsequently run across TV, online, and social.
Medio	Televisión
Duración	20 seconds
Productora	Anonymous Content
Postproducción	Coffee & TV
Offline Editing	Tenthree
Sonido	Wave Studios
Director de publicidad	Andre Burger
Director de publicidad	Georgina Bradford
Director de publicidad	Lena Portchmouth
Director de publicidad	Angus Giddins
Chief Executive Officer (CEO)	Miranda Hipwell
Responsable de la creación	Richard Brim
Director ejecutivo de creación	Ant Nelson
Director ejecutivo de creación	Mike Sutherland
Joint Head of Production	Nikki Cramphorn
Productor de la agencia	France Nguyen
Managing Partner	Tom White
Director de cuentas	Carrie Pollock
Director de cuentas	Max Sullivan
Chief Strategy Officer	Martin Beverley
Head Of Planning	Will Grundy
Senior Planner	Liora Ingram
Junior Planner	Lucy Wilson
Project Director	Rasha Noronha
Business Affairs	Jamie Hirst
Business Affairs	Martin Eels
Legal	Tom Campbell
Design production	King Henry Studio
Studio Manager	Rob Wallis
Head of Design	Paul Knowles
Deputy Studio Manager, artworking	Dave Callow
Photography studio	Cain&Abel
Photographer and videographer	Honor Northbridge
Productor	Tara Thompson
Post-production Producer	Kim Moessl
Motion Designer	Hashir Khan
Typography	Nebenzu
PR Agency	W Communications
PR Associate Director	Jess O’Donohoe
PR Account Director	Paige Hartley
PR Account Manager	Ella Bull
Media Agency	Mindshare Europe
Media Business Director	Tess Domenet
Media Business Director	Kate Pidgen
Media Account Manager	Felix Cooney
Media Account Manager	Ismaila Bojang
Media Account Executive	Megan Wieland
Post-production Producer	Dylan Bollister
Post-production Producer	Joss Brindle
Colorista	Lewis Crossfield
Offline Post Producer	Clellend Allen
Montador	David Whittaker
Sound Engineer	Parv Thind
Audio Producer	Ornela Peka