SNICKERS - " iVoice 2"

AMV BBDO

AMV BBDO London, Reino Unido

6238

Marca: SNICKERS
País: Reino Unido

Anunciante: Mars, Inc.

Título	iVoice 2
Agencia	AMV BBDO
Campaña	You're Not You When You're Hungry
Anunciante	Mars, Inc.
Marca	SNICKERS
Fecha de primera difusión/publicación	2015 / 5
Sector Empresarial	Barras rellenas y chocolatinas
Sinopsis	Snickers is building on its "You're Not You When You're Hungry" campaign with a voice recognition tool that gives unhelpful answers to whatever you ask in a bored, sarcastic voice.
Filosofía	Created by the brand's U.K. agency, Abbbot Mead Vickers BBDO, and production company MediaMonks, the Snickers iVoice site is designed to respond to whatever you type in -- for example, if you ask it what the weather's like, it responds "look out of the window." It's only after your fourth go that the tool reveals a picture of a Snickers bar and reveals: "OK, I'm way too hungry for this." The tool, optimized for the Google Chrome browser, is available on both desktop and mobile. To entice you, Snickers reveals it comes with a warning: don't ask it about Rockhopper penguins. (We tried; it's not nice). The brand has also launched a tool that turns statues and monuments into hungry versions of themselves on Google Streetview. The Statue of Liberty, Mount Rushmore and the Sphinx are among the iconic landmarks that are pictured on grumpygranite.com in unexpected poses: for example, Lady Liberty is seen texting and London's statue of Eros is pictured squirting a water pistol.
Medio	Sitios de Internet
Más información	https://lookforyourown.info/
Productora	Media.Monks
Director ejecutivo de creación	Adrian Rossi
Director ejecutivo de creación	Alex Grieve
Responsable de conceptos / redactor	Clark Edwards
Director artístico	Thiago de Moraes
Productor de la agencia	Phillip Krafft
Productor de la agencia	Hannah Brown
Productor de la agencia	Rebecca Holt
Production Co. Producer	Yentl Bresseleers
Production Co. Producer	Wouter Smit
Art Production	Alison Duquette
Retouching	Mark Deamer