Eterna Cadencia Publisher & Bookstore - "The book that can't wait"

FCB&FiRE

FCB&FiRE Buenos Aires, Argentina

10133

Título	The book that can't wait
Título (Lengua original)	El libro que no puede esperar
Agencia	FCB&FiRE
Campaña	The Book That Can't Wait
Anunciante	Eterna Cadencia Publisher & Bookstore
Marca	Eterna Cadencia Publisher & Bookstore
Posted	May 2012
Sector Empresarial	Medios de comunicación, publicidad, edición y producción
Sinopsis	Draftfcb in Buenos Aires has created The Book That Can't Wait, for bookstore and publisher Eterna Cadencia. Filled with a collection of stories from new authors, the book is made out of specially created ink that lasts for a limited time before fading to a blank page. This is to encourage the books of first-time authors to be read sooner rather than sitting on bookshelves as can so often be the case. An innovative idea to promote new authors and physical books in the battle against electronic ones.
Medio	Case Study
Other	Papelera Palermo
Productor de la agencia	Gabriel Lancioni
Realizador	Santi Idelson
Realizador	Julián Castro
Realizador	Alejo Rosemberg
Productor de la productora	Lila Romero
Productora	Gloria Films
Diseñador	Javier Agena Goya
Diseñador	Lulo Calió
Productor	Diego Huesca
Director artístico	Javier Agena Goya
Responsable de conceptos / redactor	Lucas Bongioanni
Director creativo	Lulo Calió
Director ejecutivo de creación	Javier Campopiano