Norauto - "Moving you every mile of the way"

BETC Paris

BETC Paris Pantin, Francia

1948

Título	Moving you every mile of the way
Agencia	BETC Paris
Campaña	Moving you every mile of the way
Anunciante	Norauto
Marca	Norauto
Posted	Marzo 2022
Sector Empresarial	Accesorios y servicios de automoción
Sinopsis	To show the fundamental role of the brand in the transition towards the future, Norauto selected BETC Paris x BETC Fullsix to create a new strategic platform and execute a new brand campaign. The campaign will be supported by a 90 second film "Moving you every mile of the way" that highlights the services and commitments of Norauto. This campaign is a first step for the brand in affirming its new brand mission: mile after mile, we also drive motorists forward. This promise of sustainable mobility is shown in the film with the father/daughter duo. So different from each other, yet they manage to bridge the generational gap between themselves, thanks to mutual learning about small daily acts, be it on the road or in the house. Together, they are building a more virtuous future, with the support and assistance from Norauto.
Medio	Interactivo
Duración	90 seconds
Director ejecutivo de creación	Olivier Apers
Director creativo adjunto	David Dérouët
Responsable de conceptos / redactor	Olivier Deltour
Creative Producer	Guillaume Denecker
Director	Benjamin Parent
Productora	HENRY
Productor	JEAN OZANNAT
Production Director	Gaëlle Delaporte
Executive Production	Czar
Post-Production	Everest Studio
Post-Producer	Sébastien Gros
Montador	Eric Jacquemin
Digital Agency	BETC Fullsix