Lloyds - "Horse Story"

adam&eveDDB

adam&eveDDB London, Reino Unido

Premios

26222

Marca: Lloyds
País: Reino Unido

Anunciante: Lloyds Banking Group

Título	Horse Story
Agencia	adam&eveDDB
Campaña	250 Year Anniversary
Anunciante	Lloyds Banking Group
Marca	Lloyds
Fecha de primera difusión/publicación	2015 / 6
Sector Empresarial	Servicios bancarios, inversiones, corredores de bolsa
Lema	By your side for 250 years
Sinopsis	Lloyds Bank is launching a campaign featuring its iconic black horse to mark the bank’s role in supporting customers through 250 years of an ever changing Britain. At the heart of the campaign, created by adam&eveDDB, is a 90 second and 60 second film depicting the strength and support of horses in everyday situations from the year the bank was founded in 1765 to the present day. It opens on a stable in the 18th Century where a black foal takes its first steps, moving to a horse helping a farmer and his wife plough their field in a pre-mechanised economy, through to a scene depicting the last horse drawn RNLI lifeboat in Wells (where this scene was shot), cuts to a horse drawn carriage at an 80s wedding, before ending on a British Para Show Jumper, Susi Rogers Hartley, cantering through a forest. In each scene of ‘Horse Story’, the black horses – the iconic symbol within the brand’s logo - put people first, demonstrating Lloyds’ core values of loyalty, trust and service. The campaign breaks on 29th June and also encompasses press, outdoor, digital and in-branch advertising. It uses the line: By your side for 250 years. Mat Goff, Managing Director, adam&eveDDB said: “The black horse is one of the most enduring icons on the British High Street. It represents the endurance, service and partnership that Lloyds has always provided its customers and is the perfect creative device for marking Lloyds’ 250th anniversary. “ Catherine Kehoe, Managing Director Group Brands and Marketing, Lloyds Bank said: “We wanted to acknowledge our 250th anniversary with a campaign that dramatises the role Lloyds Bank has played in its customers’ and communities’ lives through the years, our iconic symbol - the black horse is the vehicle used to demonstrate quiet determination and trust, by your side through good times and bad.”
Medio	Televisión
Duración	90 seconds
Banda Sonora	Birdy, Wings
Más información	http://www.lloydsbank.com/banking-with-us/250-anniversary.asp
Productora	Rogue Films
Managing Director	Mat Goff
Managing Director Group Brands and Marketing	Catherine Kehoe
Responsable de la creación	Ben Priest
Director ejecutivo de creación	Ben Tollett
Director ejecutivo de creación	Richard Brim
Planner	David Golding
Media Agency	MEC
Productor	Matt Craigie
Productor	victoria bennett
Responsable de cuentas de agencia	Mat Goff
Responsable de cuentas de agencia	Charlotte Wolfenden
Media Planner	Hannah Mcwilliam
Media Planner	Melanie Constant
Realizador	Sam Brown
Montador	Paul Watts
Montador	The Quarry
Postproducción	The Mill London
Audio Post Production	Aaron Reynolds
New Business Director	Jemima Monies