Shutterstock - "Shutterstock for All"

DDB Argentina

DDB Argentina Buenos Aires, Argentina

4679

Marca: Shutterstock
País: Argentina

Anunciante: Optimum Betta

Título	Shutterstock for All
Agencia	DDB Argentina
Campaña	Shutter for All
Anunciante	Optimum Betta
Marca	Shutterstock
Fecha de primera difusión/publicación	2016 / 4
Sector Empresarial	Otros
Sinopsis	We contacted street vendors and offered them Shutterstock high quality pictures of the products they sell or offer, in order to improve their sales, and at the same time, change people´s perception about stock image prices.
Filosofía	In order to change people’s perception about this issue, we helped those vendors who couldn’t afford advertising, by providing them with our photos. Giant Shutterstock pictures were placed in their street stalls, showcasing their products and services in high quality. We helped them sell their products and they helped us change people’s perception. The objective was to broaden Shutterstock’s communication. Instead of talking only to people who work in the creative industry, we went beyond and talked to everyone. People who work in any industry and needed stock images for their businesses. We want to show that everyone can improve their business with the power of images and everybody can access Shutterstock prices. So we went to find these people right in they way to work: on the streets. Using the street vendors stalls as our media.
Problema	Stock photos are perceived as something expensive in Argentina. We needed to reach new targets and broaden Shutterstock’s market. So to change people’s perception about stock image high prices, we used a non-traditional way to do it: street stalls.
Resultado	We contacted street vendors and offered them Shutterstock high quality pictures of the products they sell or offer, in order to improve their sales, and at the same time, change people´s perception about stock image prices. We shot people’s reactions for 3 days. The street sellers still have Shutterstock pictures in their stalls. More than 100.000 people were impacted on their way to work. We raised awareness of Shutterstock image prices accessibility to every person who passed in front of the street stalls.
Medio	Ambient
Duración	49 seconds
Creative Vice President	Hernan Jauregui
Director ejecutivo de creación	Beto Cocito
Director creativo	Facundo Varela
Director creativo	Adrian Piattoni
Jr Art Director	Martin Puiatti
Jr Copywriter	Alberto Valencia Gomez
Producer de gráfica	Dante Rodriguez
Realizador	Santiago Franco
Realizador	Mariano Nante
Director de fotografía	Gabriel Gonzalez
Responsable de la producción	Claudio Migliardo
Montador	Lucas Galambos