| Título | Tiger |
| Agencia | Aimaq von Lobenstein |
| Campaña | Any job is better than being a tourist attraction |
| Anunciante | Pro Wildlife |
| Marca | Pro Wildlife |
| Fecha de primera difusión/publicación | 2018 / 5 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Filosofía | AimaqvonLobenstein/Saint Elmo‘s and Salamagica create arresting print campaign highlighting animal cruelty in holiday resorts. AimaqvonLobenstein/ Saint Elmo‘s (AvL/SE), Berlin creative Agency of Saint Elmo’s and part of the Serviceplan Group, worked with Cannes Lions-winning artist Ricardo Salamanca on an eye-catching series of print ads for nature conversation organization Pro Wildlife. The campaign with the tag line ‘Any job is better than being a tourist attraction’, is composed of hyper-real images of exotic animals placed in unnatural situations. A Tiger washes the floor outside a Peep Show, and an Elephant drowns a Pizza delivery scooter on an Asian city street. Placing the animals in these unlikely situations emphasizes the cruelty they face when forced to become an attraction for holidaymakers wanting to ride on an Elephant or taking a selfie with a tiger. The print, OOH and online campaign has been released ahead of holiday season to deter vacationers from supporting animal abuse, which is particularly endemic in resorts in Asia, Africa and Latin America. The copy reads ‘Any job is better than being a tourist attraction. Stop lifetime imprisonment.’ |
| Medio | Prensa y publicaciones |
| Production company | Salamagica |
| CCO | André Aimaq |
| Co-Founder of AvL/Saint Elmo's | André Aimaq |
| Creatives | Jan Lucas |
| Creatives | Anreas Manthey |
| Creatives | Julian Friedrichs |
| Account Team | Monique Garbe |
| Account Team | Yvonne Abbenhaus |
| Director de proyectos | Adeline Fischer |
| Art Buying | Geraldine Schröder |
| Head of Press and Public Relations | Christine Schorling |
| Qualified Biologist | Dr. Sandra Altherr |
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