Green Flag - "Who the fudge"

Engine UK

Engine UK London, Reino Unido

7283

Marca: Green Flag
País: Reino Unido

Anunciante: Green Flag

Título	Who the fudge
Agencia	Engine UK
Campaña	Who the fudge
Anunciante	Green Flag
Marca	Green Flag
Fecha de primera difusión/publicación	2019 / 7
Sector Empresarial	Seguros
Filosofía	Today, Green Flag – the breakdown insurer on a mission to raise industry standards – launches the third instalment of its ‘Common Sense to the Rescue’ campaign that aims to jolt loyal AA and RAC customers out of sleepwalking into autopilot renewals. The new 30” spot, created by ENGINE, focuses on the key things that matter to customers – high quality service and roadside fixing – while continuing to promise to halve customers’ AA or RAC renewal quotes*. Viewers can safely conclude that whilst they may not have heard of Green Flag, they certainly offer a ‘common sense’ choice. From jumping dogs in wigs to a karate chopping grandma, ‘Who the fudge’ is overflowing with the distinctive style associated with the brand, continuing to provide the visual differentiation between Green Flag and the rest of the breakdown category. The spot was directed by CANADA’s director Lope Serrano and will air across TV and BVOD from the 1st July, before continuing across radio and paid social.
Medio	Televisión
Duración	30 seconds
Director creativo	Orlando Warner
Creatives	Sidonie Chaffer-Melly
Creatives	Howard de Smet
Agency Producer	Stefanie Forbes
Agency Producer	Victoria Doran
Account Handling	Emma Marsland
Account Handling	Sally Heiser
Account Handling	Sham Shakil
Planning	Laura Sammarco
Media Agency	Mediacom
Production Company	Canada
Director	Lope Serrano
Managing Director	Oscar Romagosa
Productor ejecutivo	Marta Bobic
Productor ejecutivo	Victor Mata
DOP	Dani F Abella
Production Designer	Cesar Martinez Edo
Stylist	Cris Quer
Editor	Carlos Font Clos @ Speade
Sound Design	Dave Robinson
Post Production	Danny Etherington
Post Production	Tony Landais
Post Production	Kathryn Wigginton
Audio	Dave Robinson