Heinz - "Tomato Open Sauce"

Wunderman Thompson

Wunderman Thompson Madrid, España

860

Marca: Heinz
País: España

Anunciante: Kraft Heinz

Título	Tomato Open Sauce
Agencia	Wunderman Thompson
Campaña	Open Sauce
Anunciante	Kraft Heinz
Marca	Heinz
Fecha de primera difusión/publicación	2023 / 7
Sector Empresarial	Sopas, relleno, salsas precocinadas
Lema	For cooking developers
Problema	When it comes to tomatoes, it has to be Heinz. For over 150 years, Heinz has been producing the world’s best-loved tomato products from the finest tomato seeds and now it is time to give the brand’s superfans the chance to create their own recipes with Heinz new Culinary Tomatoes range. With recent research highlighting that seven out of the UK’s top 10 dishes are tomato-based, Heinz has also opened the tomato category to other cuisines, beyond traditional Italian, whether that’s a chicken bhuna, a shakshuka or enchilada– with a uniquely Heinz twist. The launch of the Culinary Tomatoes range is part of Kraft Heinz’s larger transformation to bring insight-driven innovation to consumers faster than ever before and grow its taste elevation platform around the world. As the cost-of-living crisis bites, consumers are more likely to eat at home. They’re looking for help to create delicious recipes with high quality ingredients. Using only the finest Heinz tomatoes - sun-ripened and grown in Italy for unparalleled flavour – the brand-new range includes chopped and peeled tomatoes, a classic pizza sauce and tomato purée, as well as a range of tomato bases for cooking sauces (passata, Chilli, Curry and Frito), helping cooks to dish up a range of cuisines from around the world with convenience.
Medio	Muestra POP
Mercado	Reino Unido
Chief Creative Director	David Caballero
Director ejecutivo de creación	Pipo Virgós
Director ejecutivo de creación	Paco Badia
Director artístico	Marcelo Monzillo
Responsable de la producción	Susanna Bergés
Programación web	Susanna Bergés
Director de cuentas	Natàlia Gasulla
Ejecutivo de cuentas	Carla Perez
Programación web	Carla Perez
Producción	Josep Maria Roca
Diseñador gráfico	Patricia Jimenez
Director de publicidad	Caio Fontenele
Director de publicidad	Alessandra Sega
Director de publicidad	Riddhi Shah
Chief Client Officer	Jose Mª Piera
Strategy Director	Ana Alonso
Director creativo	Gloria Hernandez
Responsable de conceptos / redactor	Albert Xifra
Responsable de conceptos / redactor	Lucia Collera
Production Assistant	Oriol Roca
Montador	Gerd Satorras