Playboy Fragrances - "Playboy Make the Cover"

SID LEE PARIS

SID LEE PARIS Paris, Francia

Premios

15543

Marca: Playboy Fragrances
País: Francia

Anunciante: Playboy Enterprises International, Inc.

Título	Playboy Make the Cover
Agencia	SID LEE PARIS
Campaña	Playboy Make the Cover
Anunciante	Playboy Enterprises International, Inc.
Marca	Playboy Fragrances
Fecha de primera difusión/publicación	2020 / 10
Sector Empresarial	Perfumes
Filosofía	For decades, Playboy has been one of the world’s most recognized magazines; now together with Sid Lee Paris and Designer Parfums, Playboy Fragrances is launching two brand new fragrances, Make the Cover for Him and for Her that bring their legendary style, charisma and enduring legacy to life. The all- new fragrances are a homage to the brand’s iconic past while also building a connection with the younger generation. It is about embracing all types of beauty and showing that anyone can ‘Make the Cover’ not just the traditional archetypes, all it takes is confidence and self-esteem. The brand’s future is built on its legendary past, while also embracing this new modern attitude. To help bring this global campaign to life Sid Lee Paris worked with British director and photographer Nadia Lee Cohen, who has worked on music video clips for A$AP Rocky and Kali Uchis, to deliver a 1- min film and several print images. Her creations showcase the legacy of the Playboy brand while highlighting the new attitude, style and inclusiveness of Make the Cover fragrances. Shot in LA, Cohen brings her signature style to the film, giving it a retro feel, while the spot’s diverse cast illustrates inhibition, seduction, rebellion, and exploration that drive self-expression. Primarily featuring non-actors and personalities from a wide range of industries such as Richie Shazam, Erik Bragg, Sara Cummings and Victoria Jancke, the film delivers an authentic feeling, free from conventions that shows off a diverse group, all united by the attitude it takes to ‘Make the Cover’.
Medio	Interactivo
Duración	54 seconds
Joint Managing Director, Designer	Arkesh Shah
Global Head Marketing Communications	Pascale Fontaine
President	johan delpuech
Responsable de la creación	Sylvain Thirache
Director creativo	Stéphane Soussan
Director artístico	Ludovic Gontrand
Responsable de conceptos / redactor	Aurore Cremmydas
Strategy Managing Director	Bruno Lee
Strategist	Amboise Soule
Group Account Director	Jessica Ferris
Responsable de cuentas de agencia	Trisha Mitra
Responsable de la producción	Thomas Laget
Productor de la agencia	Marine Redon
Operations Director	Antoine Ferrari
Productora	Solab
Productor	Nicolas Tiry
Productor delegado	Amine Ketem
Production Service Company	Dmb
Realizador	Nadia Lee Cohen
Fotógrafo	Nadia Lee Cohen
Director de fotografía	Arnau Valls Colomer
Responsable de vestuario / estilista	Chloe and Chenelle
Jefe de decorados	Brittany Porter
Hairdresser	Sami Knight
Behind the Scenes	Frank Pfeifer
Postproducción	Mathematic
Post-production Producer	Julie Lagadec
Post-production Producer	Raimbaut Gaffier
Montador	Adriana Legay
Colorista	Mathieu Caplanne